We love ‘em like you do
We want crazy plant people to know they’re not alone, so we made the following campaign.
We kick off the campaign with a couple of bumpers to make crazy plant people know that we’re crazy plant people too.
Get plants that have been propagated from the plants of your fave celebs.
You feed your plants. You water your plants, you clip, you trim, you pot and repot your plants. You rotate, you soak, you dry and you hang your plants. You spend hours a week maintaining your plants. And you do it because you love your plants. And just when you thought you couldn’t love plants anymore, Bloomscape gives you a reason.
Because you don’t just love plants, you love movies, music, art, books and television and we’re giving you the chance to propagate, pot, nurture and love your favorite stars' favorite plants. That’s right, by this time next week you could be potting a piece of Patrick Stewart’s Pathos, Jay Z’s Zebra Plant or Jeff Goldbloom’s Merrygold.
Bloomscape is proud to present Celebragation, the world’s first celebrity plant propagation service. Get your favorite plants, propagated from your favorite stars delivered to your door tomorrow.
Now everybody will know you’re a crazy plant person, not just the people who see your house.
Copywriters: Myles Lumb & Ryan Hash
Art Director: Ben Searles