Crap Happens
We want today’s youth to know that no matter what happens, all that really matters is that you have nice eyewear.
A couple of audio spots for the radio, Spotify and the like.
Crap Box
On the outside it’s a port-a-potty. On the inside it’s a free VR experience that lets you see how good you look in a pair of Crap shades.
Step inside the Crap Box.
Choose a ‘crappy’ scenario, like driving your car into a lake, pick a pair of shades to AR onto your face and pose.
You’ll get your pics sent to your phone to post on your socials.
And the ‘hand dryer’ will dispense a print out with a discount code on the back.
Copywriters: Myles Lumb & Alison Petroy
Art Director: Ben Searles